A Paranoid Society
Our access to media, communication tools and information sources is unparalleled; and yet audiences — consumers, clients, citizens or employees — have never been so suspicious and resistant.
Our access to media, communication tools and information sources is unparalleled; and yet audiences — consumers, clients, citizens or employees — have never been so suspicious and resistant.
Simply ramping up the noise and pressure through the use of media and other outdated techniques is no longer enough.
The information and digital revolution has exacerbated the impact of public opinion, both in terms of opportunity and risk. Covert persuasion no longer works.
Negotiating on equal terms is nowadays necessary to convince people. Things must be done differently to deserve their attention.