In post-truth society, we must learn to live with the competing truths

As Time magazine notes, Donald Trump’s lies acted much more as driving forces than drags in his campaign. In a post-truth society, the emotional charge of the statement often outweighs the rigor of the arguments. This phenomenon leads to the coexistence of competing truths that brands and leaders will have to learn to live with.

Time, April 3, 2017, Read the article

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