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The new tone for talking about protection

The new tone for talking about protection

The RATP campaign is using airline code with a touch of humor to raise passenger awareness on dangerous behavior.

By using an offbeat, conniving tone rather than a distressing and alarmist one, RATP (like Melbourne and Los Angeles metros which have launched similar approaches) is betting that its customers will capture the message better.

CBNEWS, August 29, 2016  – Read the article

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