Rediscovering meaning

To counter the effects of globalization, citizens express the need to find landmarks that give meaning to their consumption and their work

Financialisation of the economy, standardization of products and consumption patterns, acceleration of technological change, distance from decision-making centers, reduced leeway for governments… all the consequences of globalization create a feeling of loss of meaning among citizens.

What is the meaning of my work, of my consumption ?

What do my country’s leaders and my company’s decisions mean?

For companies and brands, fiinding answers to these questions is a powerful way to increase audience commitment.

Because of its ability to connect the major components of a project or a brand with memorable emotions, the narrative is the best channel to express these responses.