Strategic
communication
consulting 

No Com has just recruited François-Xavier Maigre, a former journalist, as Editorial Director.
He will be responsible for the deployment of a new editorial offer for companies.

Through this new offer, No Com proposes to support companies and their managers in all editorial projects likely to embody their strategic narrative: writing of books (essays, stories, books of interviews…), co-creation of magazines, mooks, podcasts, video content, comics…

François-Xavier Maigre, 40, began his professional life in the press. A graduate of the École Supérieure de Journalisme in Paris, he worked for 15 years with the Bayard group: journalist with the daily newspaper La Croix (2008-2014), editor-in-chief of the monthly Panorama (2014-2018) and then editor-in-chief of the weekly Le Pèlerin (2018-2022).

His successive missions have led him to produce reports in France and abroad, to interview personalities from all walks of life and to manage an editorial team. As editor-in-chief, he has also led numerous conferences and appeared on radio and television. He is the author of several books, notably published by Bayard.

This recruitment is in addition to the last two made in September 2022 to strengthen its teams and complete its expertise in the service of business transformation: Pierre de Feydeau, consulting director, and Lucie Paturel, consulting director and head of the media and influence division.

24 January 2023.

«The series make us more open and understanding. These agora-fictions are the antidote to the clash society.»

For Alain Péron and Pierre Giacometti, the worldwide success of certain TV series should not be read as a desire of the individual to escape reality. These programmes are, according to them, a way to guarantee the diversity of opinions.

The power of series to serve democracy ?

Read our article signed by Pierre Giacometti and Alain Peron, in FigaroVox.

(Article in French)

18 January 2023.

As Time magazine notes, Donald Trump’s lies acted much more as driving forces than drags in his campaign. In a post-truth society, the emotional charge of the statement often outweighs the rigor of the arguments. This phenomenon leads to the coexistence of competing truths that brands and leaders will have to learn to live with.

Time, April 3, 2017, Read the article

Neuroscientist Uri Hasson’s research, based on functional magnetic resonance imaging, shows that when we hear a story our brains become aligned and show a similar activity profile. This state increases our ability to share the memories and thoughts of others.

This recent research work provides further evidence of the ability of a story to create shared memories and provide meaning.

TEDx, February 18, 2016  Watch the video

The US National Public Radio (NPR) fact-checking initiative during the Trump-Clinton debate: 20 journalists checking and commenting on the speeches in real-time, 6 million people reading the transcript of the commentated debate, 7.4 million page views meaning the most traffic generated on its site ever.

Success is on the cards when the press teams up with the paranoid society to reinforce its checking and deciphering abilities.

Poynter. September 27, 2016 – Read the article

According to The Economist, we have entered an era of “post-truth politics”, or how at a time of widespread misconceptions emotions are taking precedence over the facts.

And paradoxically, correcting the facts could improve confidence, particularly given the community logic of social networks.

This is confirmation of the Paranoid Society’s new logic.

The Economist, September 10, 2016 – Read the article

Pierre Giacometti and Alain Péron: what the “paranoid society” has changed for business communication.

“Bosses are just as exposed as policy makers to the pressure from people’s concerns. They are no longer sheltered from the current state of society”, argue the two founders of the consulting firm renamed NO COM.

Read the full interview