Regaining control

I believe what I do myself

In an increasingly complex, global and unstable environment, we feel the world eludes us.

Consequently, we express the need to regain control over our consumption, our immediate environment, our time, our health and even our digital data.

To fill this need, we favour brands and offers that give us back control on our lives.

Main levers to activate to give control back to customers

• Proximity / local anchor
• Choice / easy comparison
• Apps which give super powers.