Openness

Combine transparency and relationship to strengthen the link

In today’s Paranoid Society, opinion demand for greater transparency means ever greater pressure on public players and on companies.

At the same time, new technologies and social networks multiply the means and opportunities to capture and share confidential information.

For companies and brands, this need for transparency can be an opportunity to renew / strengthen relationships with their stakeholders.

Three levers can be activated to carry out the strategy of opening up:

• Magnifying the backstage / “I understand.”
• Making tangible / “I feel.”
• Making actionable / “I do.”