Recreating links

Developing interpersonal skills has become a vital need

To survive and thrive in an environment that is more competitive and uncertain every day, we realize that we need to strengthen our links with others.

Developing relational skills has become a priority need in opinion.

To meet this need, companies and brands have to empathize, i.e.:

• Connect to their customers emotions to allow communication and consolidate the relationship.
• Create value by improving employees relational competence (internal), with customers and with citizens as a whole.

In this trend we describe the levers businesses can activate to implement their “empathetic strategy”.