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  • Hyper-protection

    Field protection extension

    In public opinion, the increasing feeling of vulnerability because of terrorism, pollution, natural disasters and insecurity creates a demand for greater protection.

    However, traditional systems of protection appear more and more fallible: authorities are perceived as short-sighted, experts lie to us.

    Companies can respond to this by extending their sphere of competence on protection issues.

    In this trend, we review 6 approaches to integrate the need for hyper-protection in corporate communication marketing and strategies:

    • Faster, closer, stronger
    • Smart filters
    • Magic objects
    • Visible presence
    • Guaranteed sustainability
    • No stress