Hyper-protection

Field protection extension

In public opinion, the increasing feeling of vulnerability because of terrorism, pollution, natural disasters and insecurity creates a demand for greater protection.

However, traditional systems of protection appear more and more fallible: authorities are perceived as short-sighted, experts lie to us.

Companies can respond to this by extending their sphere of competence on protection issues.

In this trend, we review 6 approaches to integrate the need for hyper-protection in corporate communication marketing and strategies:

• Faster, closer, stronger
• Smart filters
• Magic objects
• Visible presence
• Guaranteed sustainability
• No stress