Kinder

Going back to childhood pleasures to relieve pressure

In a society requiring permanent control, individuals have a growing need for space and time for letting-go.

Many players such as television producers, new products creators, music industry workers meet this need which is threefold: small indulgences, being both adult and child (Kidult), finding time for cross generational family relationships.

To connect with their audiences with this in mind, companies will have to address the following questions :

• How do we make small indulgences available to the customer?
• How do we use codes from childhood to create complicity?
• How do we create space and time to bring families together?
• How do we implement this strategy ethicaly and responsibly?