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Bridging the gap: the success of video game YouTubers

Bridging the gap: the success of video game YouTubers

The Let’s Play market (watch other people play video games) is a multi-million-dollar industry comprising a large community on the website Twitch (which Amazon acquired for nearly $1 billion in 2014).

Even in the video games world people need to emotionally connect with each other. In a society in which social interaction can be limited, video game YouTubers offer a substitute to the feeling of loneliness.

Wired, August 21, 2016 – Read the article

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