As Time magazine notes, Donald Trump’s lies acted much more as driving forces than drags in his campaign. In a post-truth society, the emotional charge of the statement often outweighs the rigor of the arguments. This phenomenon leads to the coexistence of competing truths that brands and leaders will have to learn to live with.

Time, April 3, 2017, Read the article

Neuroscientist Uri Hasson’s research, based on functional magnetic resonance imaging, shows that when we hear a story our brains become aligned and show a similar activity profile. This state increases our ability to share the memories and thoughts of others.

This recent research work provides further evidence of the ability of a story to create shared memories and provide meaning.

TEDx, February 18, 2016  Watch the video

The US National Public Radio (NPR) fact-checking initiative during the Trump-Clinton debate: 20 journalists checking and commenting on the speeches in real-time, 6 million people reading the transcript of the commentated debate, 7.4 million page views meaning the most traffic generated on its site ever.

Success is on the cards when the press teams up with the paranoid society to reinforce its checking and deciphering abilities.

Poynter. September 27, 2016 – Read the article

According to The Economist, we have entered an era of “post-truth politics”, or how at a time of widespread misconceptions emotions are taking precedence over the facts.

And paradoxically, correcting the facts could improve confidence, particularly given the community logic of social networks.

This is confirmation of the Paranoid Society’s new logic.

The Economist, September 10, 2016 – Read the article